With a name like Reedu, you'd think I'd be adverse to the things that require do-overs in life: bad haircuts, first marriages, and the list goes on. After a stint in corporate America, however, I carved out a path as a copywriter. Copy, no matter how good you are, requires writing and re-writing your words.

Copy is writing that compels. It incites emotion, drives action and appeals to the masses. Sometimes I hit it on the first try. Other times it requires a bit more love. And so I've embraced the rewording, the re-writes and the re-do's!

When not writing (and re-writing), I can be found trying to get my children and my dogs to listen to me. But they usually don't.